🎯 Goal
Define your Ideal Customer Profile (ICP) to help Kanbox score each lead in your list.
For every lead, Kanbox checks the criteria you entered (industry, company size, geography, target functions, and exclusions) and assigns a match level:
Good: the lead strongly matches your ICP
Average: the lead partially matches your ICP
Bad: the lead doesn’t match your ICP (or matches an exclusion)
You can then filter your list based on these scores. Leads you filter out are moved to the “ICP Filtered” column in your pipeline, and you can move them back to “ICP Not Filtered” anytime.
🚀 How it works
Enable the ICP Filter
Fill in the infos to describe your Ideal Customer Profile and and Profiles you want to exclude
Preview results to see if your ICP is properly defined by testing it on different users
Once ready you can launch the campaign.
🚀 Track results
Once the ICP filter is enabled, you will see the results in your pipeline.
Leads will be scored (Good match, medium match, bad match).
You will be able to see a summary of why the lead gets this result.
If a lead is in the ICP Filtered column (because it's a bad or medium match), the campaign is stopped for this lead. But if you want the lead to continue the campaign, you can just move it to the ICP Not filtered column.